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Things are looking up….

The sun has got his hat on..hip hip hip hooray!!! At last the long wet winter looks to be behind us, El Crisis seems to be abating and consumer confidence appears to be returning, albeit slowly. We are looking forward the return of the tourists this summer which can´t come too soon for the beleagured establishments and renters here in Spain. A decent summer obviously helps everyone and, most importantly for us, it will  kick-start the long term rental market.

We at Premier have worked very hard over the winter trying to stay focused on the needs of the changing market, introducing new products and building good working relationships with local agents and other information websites. We would like to put on record a BIG thank you to everyone who has helped us and encouraged us through some tough times.  The results of our efforts are beginning to show and we have every reason to be pleased with ourselves and optimistic about the coming year.

Statistics from our website are particularly encouraging: the number of unique visitors has increased 10-fold in the last 6  months, we are now getting an average of 54 visits per day. There are also signs that we are beginning to attract the elusive Scandinavian winter-over market with Sweden, Germany, Finland and The Netherlands all featuring in our top ten source countries for visitors to the site. Our analysis program shows us 6 of our 10 search phrases rank in the top 30 entries for Google and Yahoo…happy days!

Rental enquiries from all types of advertising are up by 61% on the same time last year and we are converting 26% of these into bookings, not too shabby at all!! We rented out 3 properties long term last month and as of yesterday we have 62 holiday weeks booked out this summer, more than the whole of last year already…

There is always room for improvement and we still need more properties but we firmly believe that right now no-one locally does more to help owners in their pursuit of rentals. We have also expanded our area to include San Pedro, Los Alcazares, Roda and the Polaris Golf resorts. If you have a good quality property and need help renting it, now is the time to act…..